Meet Izzie Colpitts-Campbell, UX Design Lead at Shopify.

We'll explore Izzie's path into design, how art, and technology influence her work and discuss design at Shopify.

This episode offers loads of ideas, insights and tools for emerging UX Designers.

Some questions I ask

  • What are some of the challenges of combining technology with fashion? (4:05)
  • What is a User Experience Lead and what do you do at Shopify? (17:43)
  • How did you get your start as a Designer? (18:44)
  • What does a typical day look like for a User Experience Lead at Shopify? (21:12)
  • What are some challenges of designing for developers? (23:03)
  • How do you figure out what to build or what not to build? (25:32)
  • What does your prioritisation process look like? (27:12)
  • Has there been a project that didn't go as planned? (30:13)
  • What is some advice designers can use to understand technical limitations? (35:30)
  • What is something you still struggle with even as a Lead Designer? (36:32)
  • What is one of the best lessons you've learned as a designer? (44:17)
  • What is one thing you absolutely could not live without? (47:50)
  • What's something that you were told that has proved to be wrong? (51:34)

In this episode, you'll learn

  • How Shopify applies User Experience Design (17:50)
  • How working in community development can shape your design practise (20:27)
  • What the work of a User Experience Lead Designer looks like on any given day (21:24)
  • The benefit of assumption slams to the design process (28:23)
  • Why design "plumbing and maintenance" work matters (36:47)
  • How to take advantage of self-doubt or negative self-talk (38:37)
  • How you can use pre-mortems to anticipate problems before they occur (40:31)
  • Why feedback is crucial when you're trying new design tools and methods (45:58)
  • Why curiosity is key to being a User Experience Designer (57:25)

Also mentioned in this episode


No meeting Wednesday

Design pairing sessions

Task completion rate

Assumption slams

Application programming interface (API)


Toronto International Film Festival (TIFF)

Toronto Media Arts Centre

Queensland Cursive (QCursive)

Halifax, Nova Scotia

Dames Making Games

OCAD University

Damage Camp


Make Change

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